The World of Fashion Blogging

Just like many girls growing up, I aspired to be the next Anna Wintour. I thought only of the endless closets of designer clothes and the chic image of working at Vogue. However, looking back I was clearly unaware of the hard work and obligations which come with the role and the time and energy it would realistically take to get there.



Vogue November 2014 cover.
http://www.vogue.co.uk/magazine/archive/issue/2014/November/View/Cover

 In a world where so many fashion blogs are becoming a major part of the industry, there is huge competition to be successful. If you ask someone where they’ve got their fashion inspiration from they are more than likely to answer a fashion blog. This has been increasing in recent years as the internet can be seen to be replacing magazines. According to the Alliance for Audited Media, Vanity Fair reported an 11 percent drop in newsstand sales during 2013 alone. Due to the accessibility for users to search the internet they are just as likely to find what they are looking for online as they are in a magazine.

 But what makes a successful fashion blog and how do aspiring fashion journalists get themselves recognised? Teen Vogue highlighted how to make it as a fashion blogger. The brains behind the blog The Style Student, Nicole Loher says you must have a genuine passion in order to present an authentic blog. She states “The girls who started blogging solely because they wanted to make a career out of it aren’t nearly as successful.” Fashion blogs entail commitment and participation amongst other platforms to promote your work.  

 For fashionistas dedicated to the serious role of fashion journalism, I believe it is definitely something to get involved in. Unfortunately though, not everyone will be polite about how you present yourself on the web. Cyberbullying has a tendency to rear its ugly head and, for sensitive bloggers, could be a serious downfall of the job. Teen Vogue quoted blogger Leandra Medine saying “Success in any field of work will induce judgmental comments. I ignore them—most of them are rude.” At the end of the day, if you’re doing what you love, it doesn’t matter what others think!